SEO on Google
Many sites have a links page - why? Well, there are two important reasons why a web developer should give consideration to having a links page.
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1. Search-engine-optimisation or SEO is only one way of getting search engines to discover that you exist. Something else that you must not overlook if you want your internet site to be noticeable is getting backlinks.
2. Your websites are offering a service to your visitors - links give them other internet websites of interest which they may want to visit. Even though the retail industry might allege they wish to have people to stay on their website, rather than going anywhere else, wisely chosen backlinks could possibly get people even further interested in the merchandise you are selling! You might want to think laterally!
From the eyes of the search engines there undoubtedly seem good backlinks and negative links. Outstanding links will give you higher up the web page rankings and onto the top of the listings, unfavorable backlinks at best will be ignored and worst case scenario could in fact work against you and your website be displayed with a far lower page ranking.
- A first-rate link is one from a web site which has high relevance to yours, and which is includes a exceptional page rank.
- A negative link is one from an noticeable link farm, and has no contextual links to your sites.
Before we go further, lets address a little bit about page rank. Webpage rank is the position that Google will provide to website pages and illustrates their worth as Google sees it. The Google Toolbar, which can be obtained from http://toolbar.google.com for no-cost, is a advantageous tool as it can expose the page rank of any web webpage you are looking at. The webpage rank (or PR) of a site varies from 0 to 10 - 0 is where you start, 10 would be amazing! Although Google keeps the algorithms for working out PR very close to their chests, the progression through the numbers is probably on a logarithmic scale - that is, a site ranking 2 is many times more remarkable than that ranking 1, not just 1 point.
When you are back link building you should be attempting to get links to your site from sites with a higher page rank than yours. Links from sites with first-rate PR will quickly signal to the search engines that yours is a site worth indexing! The more links the better!
Now should you merely link with internet websites with better PR? Well, if everyone practised this the chances of you getting any links for your new site might be zero! A site may be 0 presently, but that internet site may also be working hard to give a boost to its rankings and you could benefit from their progress. Also, do keep in mind your human site visitors, a site may be useful to them, even if not for your purpose of increasing your rankings! So golden rules to keep in mind that:
- Strive to get links from high ranking pages
- Put up web links from any site which has high relevance to yours.
First consider of sites which it would be beneficial for your visitors to be able to go to from your site. For example, if you are a specialist site, are there some national companies that market hobby or industry? Your very first step will be to email these establishments and ask if you can have mutual links with them.
Quite often you can do the best analysis away from the computer (yes, you are able to turn it off sometimes!). Trade magazines are often a good start - compose to any email addresses and ask for a reciprocal link. You may find even if they do not have a links page already they may decide to add one! It never hurts to ask!
Article writing as a method for making links and internet traffic is a less noticeable area which a lot of people don’t know about or understand.
Presumably you happen to be an expert in your area - or at least have useful suggestions to give away to others. So put together an article! Uncertain if you are able to? Well, start with the content of your website as a resource - you might already find you have successfully done the difficult work. Can’t imagine a subject? If you are selling artistic candles, for example, consider an article about the history of candle making? If you really think hard enough there very likely is something you can easily write about! You may have to do a little research, but articles will really help develop your traffic and ranking. (And of course you can use them as content on your own site!)
Nowadays there are a wide range of websites that you will publish your article for you. Other online websites can use your article for free, but they HAVE to include the article author details - which of course means your internet site details. People using your article will develop backlinks to your website - the more different sites using it, the better the links!
Let’s face it - website development and publishing is actually more challenging work that you probably first thought when you started designing your website. But there is nothing more unsettling than having developed a wonderful site which you are completely proud of - only to find you have no visitors at all!
You most likely do want to spend all of your time fine tuning your current internet pages, and making new ones, and anything that drags you from this will be resented, but if you want a flourishing website, back link building is something which has to carried out.
The best advice is to invest one day a week aside for which we could call your promotional activities. Link building, along with SEO, are activities are extremely tedious. Build SEO into how you construct your pages from the beginning (or in other words, take into account not only the affect on the human eye whenever you design your webpage, but consider the spiders and bots at the same time!). And use your day a week to build links.
A tip from expert web developers in this area is not to attempt to get hundreds of links in a short space of time - this will also make the search engines suspicious. Instead just aim to get one quality link at least once a month.
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Online marketing is not a short sprint - it is more like a marathon. A few will start the race, but many will fall beside the wayside. But if you identify it will be hard work and keep slogging away you will get to the finale. There will come a time when you certainly will receive a request coming from a reputable, well ranked website, asking for a reciprocal back link from you! That may not be the end, but be assured that will generate a impact, and you will definitely know then that much of your hard work will have been worth it!